From the exquisite romance of the featured sub-venue program The Song of Chang'an of the 2024 Spring Festival Gala, to the continuous urban cultural and tourism charm, Xi'an has attracted tourists from all over China, making it one of the hottest tourist destinations in the country during this Spring Festival.

The sub-venue program The Song of Chang'an combines tradition and modernity, taking the audience on a journey through time and space, activating a new wave of cultural tourism in Xi'an for the Chinese New Year, also attracting visitors from all regions in China to experience the poetic charm of Xi'an.

According to statistics from Trip.com Group (the major online travel service provider in China), the top 5 cities with the most tourists travelling to Xi'an during the Spring Festival are  Beijing, Shanghai, Chengdu, Hangzhou, and Guangzhou.

According to CCTV News, big data monitoring shows Xi'an's tourism has skyrocketed this Spring Festival. On the first day of the Chinese New Year, tourism orders in Xi'an increased by 194% compared to last year, ticket orders surged by 430%, and tourism-related searches on the Internet rose by 294%. Throughout the entire Chinese New Year holiday, tourism orders in Xi'an increased by 64% year-on-year, with scenic spot ticket orders rising by over 80%. Xi'an has also become the top destination for domestic inbound tourism in China, with inbound tourism orders increasing more than four times compared to last year, making the city a popular choice among foreign visitors.

Tickets for popular attractions, such as the Emperor Qinshihuang's Mausoleum Site Musem (Terracotta Army), Xi'an City Wall, popular dance drama The Song of Everlasting Sorrow, Xi'an Bell Tower, and the Great Tang All Day Mall, have been sold out during the first half of the holidays. Even the remaining tickets after the holiday are still in high demand.

According to data from Gaode Map, from the Chinese New Year's Eve to the seventh day of the Chinese New Year, the Great Tang All Day Mall bears the heaviest traffic flow among all the tourism spots in China.

This Spring Festival, in Xi'an City, you may interact with the legendary poet Li Bai on the street, feel the depth and innovation of the urban culture via the blend of tradition and modernity, or experience the profound cultural flavor of the millennium-old capital in the streets and alleys.  In Xi'an, all the memories related to this Spring Festival are worth cherishing.