On September 7, the "American Tourists Visiting Shaanxi & Tang Style Grand Welcoming Ceremony" cultural event was launched in Xi'an, which is a key outcome of the 14th China-U.S. Tourism Leadership Summit held this year. The first batch of American tourists participated in the welcoming ceremony and their journey in Shaanxi officially began.

"This Grand Welcoming Ceremony was like a magic show, absolutely incredible. I found every aspect to be very captivating. It showcased an astonishing dynasty from Xi'an's long history, which was quite impressive." Mr. Peter Lang expressed his anticipation for the upcoming visit to the Terracotta Army and tasting traditional cuisine in Xi'an.

Ms. Barbara Shaw from Pennsylvania said that this is her first time in Xi'an, also her first time enjoying such a spectacular performance. "The city is very clean and not crowded, and the lights here at night are beautiful. I am looking forward to the next trip. I learned that Xi'an is a city with a long history. Though I am not very familiar with its stories yet, I am already learning. This city is very modern, with constantly increasing scale, but it still retains its heritage, which I think is really cool."

Since the beginning of this year, with the intensive introduction of various policies facilitating inbound tourism, the inbound tourism market in Shaanxi has shown a strong recovery trend. The 14th China-U.S. Tourism Leadership Summit held in Xi'an has injected new momentum into further promoting the prosperous development of Shaanxi's inbound tourism market.

For the cultural event "American Tourists Visiting Shaanxi & Tang Style Grand Welcoming Ceremony", over 3,000 American tourists will visit Shaanxi in groups. The event not only continues the momentum created by the 2017 Australia, 2018 Canada, and 2019 New Zealand tours, which helped boost Shaanxi's popularity and reputation overseas, but also reflects the renewed expansion of foreign tourism companies in China.