In recent years, as China's cultural soft power has grown, various cities in Shaanxi have made efforts to develop their potential in international communication and acquired notable achievements.

The main page of “To see China, visit Baoji” on X

The main page of “To see China, visit Baoji” on Facebook

Recently, the official account "To See China, Visit Baoji" was launched on the overseas media platform X, accompanied by the release of an English version of the city's promotional video on other major international social media platforms. This marks a significant advancement in the realm of international communication. With its rich historical and cultural resources, along with innovative communication methods, Baoji has showcased its unique charm to the world and gained international attention. As the hometown of Emperor Yan, the birthplace of bronzeware, and one of the origins of the Zhou and Qin Dynasties, Baoji boasts a profound historical and cultural heritage, and global netizens can now get to know Baoji via various social media platforms.

The official website of "Discover Shaanxi"

The media event "Discover Shaanxi with Global Young"

Major English reports related to Baoji on CNWEST

As one of the major media websites in Shaanxi, CNWEST has made efforts in international communication for over a decade, establishing a multi-platform matrix centering around the English website "Discover Shaanxi". The WeChat account "老外InfoHub", which belongs to this matrix, engages over 90% of international expats in Shaanxi, introducing the province through various graphics, articles, and short videos. Collaborations with prominent media like Xinhuanet and People's Daily have enhanced Shaanxi's visibility through English reports on key events. Moreover, media events like "Discover Shaanxi with Global Young" and "World Youth Dig Deep into Baoji" have showcased Baoji’s tourism and cultural heritage to an international audience.

This year, sponsored by the Publicity Department of CPC Baoji Municipal Committee and undertaken by CNWEST, the all-media activity "Discover the Civilization of Zhou and Qin Dynasties, Capture the Charm of Baoji" also contributed to Baoji's international communication cause. This initiative significantly contributed to Baoji's international communication efforts. Reporters from central media outlets, key news websites, and major portal media in Shaanxi Province visited Qianyang County, Qishan County, Linyou County, Fengxiang District, and Meixian County in Baoji. The rich history and culture of Baoji were presented from a comprehensive perspective, leading to extensive coverage on major overseas social media platforms.

This is Shaanxi: Shi-ku Garden in China

This is Shaanxi: Famen Temple Cultural Scenic Area

This is Shaanxi: Lingguan Gorge in Baoji City

This is Shaanxi: Zhou Gong's Temple in Qishan

Baoji is showcasing its rich historical and cultural resources and unique regional charm to the world. The city has made significant contributions to enhancing the international influence of Chinese culture. Stay tuned and follow us to discover Baoji, Shaanxi, and the broader aspects of China.