On January 7, at the Tang Paradise in Xi'an, the inaugural season of "Intangible Cultural Heritage (ICH) Goods and Chinese Trends - Four Seasons ICH Shopping Month" was launched with the "ICH Chinese New Year Goods Shopping Month" event. This launch also kicked off the "Spring Festival in Xi'an Most Cultural and Traditional" series. Li Ziqi, one of China's most popular influencers, along with various ICH representative inheritors, was invited to attend the ceremony.

The ceremony launched the 52-day-long "Spring Festival in Xi'an Most Cultural and Traditional" series event, which includes 173 distinctive traditional activities across 6 major categories, such as lantern festivals and cultural exhibitions, all to deliver an exceptional Chinese New Year.

The Shaanxi Provincial Department of Culture and Tourism will launch over 1,000 activities with featured vouchers for the public, inviting tourists nationwide to celebrate the Chinese New Year in Shaanxi. The program includes four main categories: ICH grand events (include over 893 ICH programs), ICH tour routes (include 106 routes), ICH performances, and ICH goods.

The lively atmosphere at the ICH Chinese New Year market was filled with chatter and excitement. Visitors had the opportunity to immerse themselves in the charm of traditional craftsmanship. Under the guidance of ICH inheritors, people eagerly participated in hands-on experiences.

The "Intangible Cultural Heritage (ICH) Goods and Chinese Trends-Four Seasons ICH Shopping Month" will last for the whole year, aiming to integrate ICH into modern life, enrich consumption scenarios, expand service consumption, stimulate consumption vitality, and promote the development of the cultural tourism industry.

During the festive atmosphere of the Chinese New Year nationwide, the vibrancy of Xi'an stands out. Visit Xi'an to experience an authentic, traditional, and spectacular Chinese New Year celebration.