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AI empowers cross-boarder e-commerce in Xi'an

source:           editor:Zhang Wenni

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Pic from Xi'an Chanba Xi'an International Trade and Logistics Park Free-Trade Zone

Nowadays, the development of cross-border e-commerce in Xi'an has entered a new phase, driven by AI technology. At Xi'an Chanba Cross-Border E-commerce Industrial Park, when a product image is uploaded, AI can instantly generate a complete set of product information, reducing the release time from several hours to just a few minutes.

Smart product selection, accurate analysis of extensive market data, round-the-clock high-efficiency AI customer service, big-data-driven market trend forecasting, and innovative shopping experiences brought by digital livestreamers——an AI-powered "efficiency revolution" is transforming the fundamental nature of Xi'an's cross-border e-commerce industry.

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Pic from Xi'an Chanba Xi'an International Trade and Logistics Park Free-Trade Zone

Visiting the Chanba Cross-Border E-commerce Industrial Park feels like entering a global digital hub. Powered by AI, big data, and cloud computing, production processes are optimized, with algorithms guiding factories to produce in advance based on demand. The continuously updated order data keeps the system up to date. This "digital hub" serves as both a representation of globalized trade and a testing ground for the artificial intelligence revolution.

Since October 2023, the park has been utilizing AI tools, which have significantly reduced operating costs and barriers to entry for businesses. Recently, due to the popularity of DeepSeek, the park has been testing its use for multilingual simultaneous livestreaming.

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"Shooting product photos traditionally involved models, photography equipment, professional photographers, studios, photo editing, and many other expenses. Now, with AI, we can generate images in just a few seconds. These images can be customized to suit the aesthetic preferences of various countries, effectively replacing traditional photography. This shift not only significantly reduces business costs but also increases efficiency drastically." Zheng Yitao, head of Xi'an Chanba Cross-border E-commerce Industrial Park, introduced.

Cross-border e-commerce presents challenges like language differences, cultural nuances, and logistics issues. AI helps overcome these obstacles by collecting global data and analyzing social media trends, climate factors, and regional consumer behavior. This enables businesses to create effective product selection plans, increasing their chances of launching successful products.

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Chanba Cross-border E-commerce Industrial Park features a livestreaming base with 11 studios organized into six themes. Additionally, the park's training base has collaborated with 14 universities in Xi'an and has already trained 37 foreign livestreamers.

Chanba Cross-Border E-Commerce Industrial Park will provide foreign trade enterprises with one-stop "go-global" services through advanced AI-powered digital trade services, thus creating new economic growth points.