Recently, Ctrip's 2025 Summer Travel Market Report named Xi'an a Top 6 China's parent‑child destinations, while Fliggy ranked it 9th in its 2025 Summer Travel Quick Report, underscoring Xi'an's cultural appeal and signaling a fresh consumption boom across Shaanxi tourism.

Ctrip and Fliggy are China's top online travel agencies.

Local cultural tourism offerings in Xi'an have been highly favored by families. Popular summer attractions in the city include the Emperor Qinshihuang's Mausoleum Site Museum (Terracotta Warriors), Huaqing Palace and the Song of Everlasting Sorrow performance, the Great Qin show, Ancient Romance of Xi'an performance, Qujiang Ocean Park, Qinling Wildlife Park, Giant Wild Goose Pagoda · Great Tang All Day Mall, Xi'an City Wall, and Shaanxi History Museum. These attractions collectively form the foundation of Xi'an's parent-child cultural tourism consumption.

The cultural tourism boom in Xi'an is not an isolated case. Across Shaanxi Province, leveraging rich cultural resources and natural landscapes, a differentiated competitive landscape has taken shape, with the overall summer cultural tourism market showing strong growth.

Data shows that during the summer, hotel bookings across Shaanxi Province increased by 10% year-on-year, outpacing the growth rate in Xi'an, reflecting the synergistic development vitality of the province's cultural tourism market.

Popular summer attractions in Shaanxi include not only cultural landmarks in Xi'an, such as the Emperor Qinshihuang's Mausoleum Site Museum and Shaanxi History Museum, but also high-quality resources in other cities across the province. Examples include Mount Hua, Hukou Waterfall of the Yellow River, Jinsixia Grand Canyon, Ankang Yinghu Lake Scenic Area, Mausoleum of the Yellow Emperor, Famen Temple, and Taibai Mountain National Forest Park.

Fliggy reveals a notable "travel-for-concerts/exhibitions" trend: Xi'an hosted nearly 20 concerts this summer, with over 60% of attendees coming from other cities, marking "traveling to a city for a performance" as a new phenomenon in cultural tourism this summer.

Ctrip's 2025 Summer Travel Market Report names Xi'an a Top‑6 domestic parent‑child destination, while Fliggy ranks it 9th in its 2025 Summer Travel Quick Report, underscoring Xi'an's cultural appeal and signaling a fresh consumption boom across Shaanxi tourism.

Ctrip and Fliggy are China's top online travel agencies.

Local cultural tourism offerings in Xi'an have been highly favored by families. Popular summer attractions in the city include the Emperor Qinshihuang's Mausoleum Site Museum (Terracotta Warriors), Huaqing Palace and the Song of Everlasting Sorrow performance, the Great Qin show, Ancient Romance of Xi'an performance, Qujiang Ocean Park, Qinling Wildlife Park, Giant Wild Goose Pagoda · Great Tang All Day Mall, Xi'an City Wall, and Shaanxi History Museum. These attractions collectively form the foundation of Xi'an's parent-child cultural tourism consumption.

The cultural tourism boom in Xi'an is not an isolated case. Across Shaanxi Province, leveraging rich cultural resources and natural landscapes, a differentiated competitive landscape has taken shape, with the overall summer cultural tourism market showing strong growth.

Data shows that during the summer, hotel bookings across Shaanxi Province increased by 10% year-on-year, outpacing the growth rate in Xi'an, reflecting the synergistic development vitality of the province's cultural tourism market.

Popular summer attractions in Shaanxi include not only cultural landmarks in Xi'an, such as the Emperor Qinshihuang's Mausoleum Site Museum and Shaanxi History Museum, but also high-quality resources in other cities across the province. Examples include Mount Hua, Hukou Waterfall of the Yellow River, Jinsixia Grand Canyon, Ankang Yinghu Lake Scenic Area, Mausoleum of the Yellow Emperor, Famen Temple, and Taibai Mountain National Forest Park.

Fliggy reveals a notable "travel-for-concerts/exhibitions" trend: Xi'an hosted nearly 20 concerts this summer, with over 60% of attendees coming from other cities, marking "traveling to a city for a performance" as a new phenomenon in cultural tourism this summer.

According to Ctrip's 2025 Summer Travel Market Report, the summer of 2025 saw robust inbound and outbound travel. The Emperor Qinshihuang's Mausoleum Site Museum (Terracotta Warriors), ranked among overseas tourists' Top 5 Chinese museums, laid the foundation for Shaanxi to attract inbound visitors.

Shaanxi residents' outbound travel mirrored national trends, favoring short-term international trips within a three-hour flight, indicating their preferences now align with the wider market.