The Zhou Costume Show, produced by Shaanxi Tourism Group, has received the MUSE Design Awards' Platinum Award—an authoritative award in the international design field. This achievement reflects global recognition for the contemporary expression of Zhou culture, creating a dynamic dialogue between Eastern aesthetics and international trends.

Pic from Shaanxi Tourism Zhouyuan Zhou Culture Scenic Area

The MUSE Design Awards, organized by the International Awards Associate (IAA) in the United States, is a prestigious accolade in the global creative arena. It celebrates and honors the world's top designs and innovators.

The creative journey of this Zhou Costume Show began with a deep exploration of 3,000 years of Zhou culture, drawing inspiration from the historical relics and cultural DNA of the land of Zhouyuan, the cradle of Zhou culture (c.11th century-256 BC). Centered on "telling Zhou culture through clothes," the design team drew from elegant images in The Book of Songs, mystical bronze vessel patterns, and the dynamic forms of Zhou Dynasty music and dance. They transformed symbols like the "Zhai Zi Zhong Guo" inscription and the ancient Taotie totem into a unique design language.

Shaanxi Tourism Group assembled an expert team to research ancient texts and relics, restoring Zhou Dynasty clothing shapes and aesthetics. Moving beyond simple retro styles, they combined traditional materials like animal skins and hemp with modern fabrics, incorporating ancient Greek elements and eco-friendly concepts to achieve a diverse blend of tradition and modernity, as well as Eastern and Western influences.

China Zhouyuan Scenic Area

China Zhouyuan Scenic Area serves as a key vessel for Zhou culture, connecting the fashion show with the historic Zhou City and Zhougong Temple in the scenic area. This approach offers tourists an immersive cultural experience and establishes a cultural activation chain of "archaeological research - artistic creation - scene presentation - international communication." The MUSE Design Platinum Award demonstrates the team's craftsmanship and presents the enduring vitality of Zhou culture on a global stage.