The Shaanxi exhibition zone debuted at the 8th China International Import Expo on November 5, featuring heritage brands, cultural creations, and regional specialties from 47 local companies. Enhanced by live craft demonstrations, the event highlighted Shaanxi’s millennia-old culture through a dynamic blend of tradition and modernity.

The "Taste of Chang'an" section highlighted Shaanxi's culinary essence, showcasing its distinctive flavors through traditional pastries, local wine, and teas. It also featured premium fruits like apples and kiwifruit, turning the "Dining in Shaanxi" experience into an opportunity for industry cooperation.

At the cultural display, "Tang Niu" IP creator Er Qiao brought the playful character of a Chang'an noblewoman to life on a fan with a few deft brushstrokes.

Sun Bin, an inheritor of the Xi'an intangible cultural heritage "Traditional Tea Boiling Technique," performed the millennia-old ritual with reverence in a red Tang-style robe.

The popular cultural product "Rong Momo"(stuffed toy featuring Shaanxi cuisine Roujiamo) drew long queues of buyers.

"Qin Han Han," a creative product based on the brown panda Qizai, joined "Rong Momo" as a breakout star and the new top trend at Shaanxi exhibition zone.

"Qizai," the world's only captive brown giant panda, resides at the Xi'an Qinling Research Center. Its rare fur makes it a regional treasure and a unique symbol of Shaanxi.

From culinary arts to cultural creations, from heritage skills to modern industries, the Shaanxi exhibition zone extends a warm welcome for global partners to jointly compose a future of shared growth.