Shannxi Province is advancing an ambitious plan to develop a trillion-yuan cultural and tourism industry cluster. By integrating cultural tourism with sectors such as technology, transportation, sports, and agriculture, the province has cultivated numerous innovative consumption models, business formats, and experiential scenarios. This transformation is positioning cultural tourism as a pillar industry, driving employment for millions and propelling sector revenue toward the trillion-yuan threshold.

As the Spring Festival holiday approaches, the Huaqing Palace Scenic Area is rolling out a variety of "Tang Chic" experience activities. Visitors can experience a full-scenario, highly interactive Tang-style Spring Festival.

The tourism boom is directly driving an increase in job opportunities. At the popular "Twelve Hours of Chang'an" themed block, the demand for photographers and makeup stylists surges severalfold during holidays. Now, Hanfu makeup and styling shops within the block are already preparing for the Spring Festival tourist peak.

Surrounding the "Twelve Hours of Chang'an" themed block, nearby areas are filled with makeup and styling shops of all sizes. There are also many freelance photographers and makeup artists who rely on the block for flexible employment throughout the year. Based on the block's cumulative visitor reception of nearly 2 million in 2025, it alone provides over 700 stable jobs, including performers, merchants, security personnel, and cleaners.

In 2025, Shaanxi's "culture + various industries" engine continued to drive growth. New business formats such as cultural-commerce-tourism and cultural-sports-tourism flourished, continuously unleashing diverse consumption potential and accelerating the formation of a trillion-yuan cultural and tourism industry cluster.

Seventy large-scale commercial performances drew 1.22 million attendees, yielding 820 million yuan in box office revenue and stimulating 3.95 billion yuan in overall consumption. This momentum underscores the cultural and tourism sector's rise as a key economic pillar—supporting millions of jobs, attracting 800 million tourist visits annually, and pushing total industry revenue toward the trillion-yuan milestone.