Pic from Xi'an Release

Millennium-Old Capital, Timeless Invitation — Welcome to Chang'an

Here in Xi'an, the profound history of this ancient capital of thirteen dynasties shines together with the stylish vitality of an international metropolis. The cultural grandeur of the Zhou, Qin, Han and Tang dynasties resonates with the trends of the new era. As a pilot city for building an internationalized consumption environment, Xi'an draws on its profound historical heritage and transforms its urban character—history coexisting with trends, tradition blending with innovation— into strong consumption momentum. To further improve the international consumption environment and enhance the shopping and travel experience of overseas visitors to Xi'an, the Xi'an Municipal Bureau of Commerce has officially released the bilingual Chinese-English "China Shopping Guide: Xi'an" (hereinafter referred to as "The Guide"). It provides global visitors with one-stop, scenario-based consumption information and supporting travel services.

Rooted in Xi'an's distinctive integration of culture, commerce and tourism, the Guide systematically compiles the city's high-quality cultural tourism and consumption resources. It features seven core sections: Curated Shopping, Exquisite Cuisine, Immersive Journey, Captivating Performances, Curated Stays, Curated Finds and Attentive Services. It fully covers the entire chain of shopping, dining, sightseeing, performance experiences, accommodation, souvenir purchases and supporting services for international visitors, closely matching the practical travel needs of overseas visitors in Xi'an.

Curated Shopping: Tradition Meets Modern Global Style

Centered on Xi'an's four core consumption zones, the Guide systematically compiles the city's diverse commercial venues by categories including trendy lifestyle, luxury shopping, outlet boutiques, culture-commerce integration, sightseeing and leisure and must-visit streets. Location addresses are provided to help international visitors quickly grasp Xi'an's commercial layout and efficiently plan their shopping itineraries.

Exquisite Cuisine: Timeless Flavors Meet Global Tastes

The Guide integrates culinary resources across Shaanxi Province, showcasing the profound culinary culture of Sanqin. Bringing together representative local flavours such as Yangrou Paomo and Roujiamo, classic Shaanxi dishes, and time-honored local restaurants, it presents the distinct regional delicacies of Guanzhong, northern Shaanxi and southern Shaanxi. Recommending multiple food hubs, it balances authentic local culinary characteristics with diverse taste preferences of overseas visitors, crafting a rich Chang'an culinary experience with cultural depth.

Immersive Journey: Cultural Heritage Meets Hi-tech

Centered on the history and culture of the Qin and Tang dynasties, the Guide designs multiple themed tour routes with reservation guidance. Focusing on Xi'an's premier cultural and museum resources and world-class cultural-tourism landmarks, it outlines reservation procedures, ID verification rules and introduces supporting services for international visitors, including multilingual guided tours. Catering to diverse visit modes such as ancient heritage sightseeing, museum tours and urban leisure, it integrates tech-powered cultural experiences such as AR, VR and XR, helping international visitors deeply perceive the splendid civilizations of the Zhou, Qin, Han and Tang dynasties.

Captivating Performances: Art & Light through Millennia of Chang'an

The Guide integrates three major categories: immersive experiential theatre, live historical dance dramas and featured experiences. Venues and ticketing channels for Xi'an's signature performances are clearly marked to facilitate easy access for international visitors. Meanwhile, it brings together diverse cultural programmes including intangible cultural heritage experiences, Hanfu styling & travel photoshoots, and folk interactive performances, and provides guidance to corresponding experience sites, helping overseas visitors immerse themselves in the charm of living Tang-dynasty culture and traditional Chinese folk customs.

Curated Stays: Rest in the Poetic Heart of Chang'an

Focusing on the diverse accommodation needs of international visitors, the Guide selects high-quality hotel resources in popular tourist zones. It covers a wide range of options, including Tang-style themed hotels and high-end luxury business stays, highlighting service strengths such as multilingual reception, themed experiences and exclusive supporting amenities. Balancing cultural experiences with travel convenience, it fully matches accommodation choices for overseas visitors in different travel scenarios.

Curated Finds: Silk Road Treasures Meet Trendy Creations

It sorts out five major categories: museum cultural creative products, intangible cultural heritage handicrafts, scenic-area cultural souvenirs, gourmet gifts and duty-free goods. It gathers a variety of distinctive products combining Chang'an's profound historical heritage and trendy designs, and specifies purchasing channels for each category. Showcasing cultural IP derivatives, traditional handcrafts, local flavour gifts and duty-free shopping options all in one place, it enables overseas visitors to select gifts carrying cultural memories of Chang'an.

Curated Services: Global Quality Commitment from Ancient Chang'an

The Guide explains key scenarios including communication and emergency support, payment and currency exchange, tax refund upon departure, reservation and verification for visits, transportation, and folk etiquette. It also highlights multilingual services covering aspects of dining, accommodation, travel and shopping. It effectively removes information barriers for international visitors and provides comprehensive, practical support for their travel and consumption in Xi'an.

The release of "China Shopping Guide: Xi'an" is an important step for Xi'an to advance its pilot programme for developing an internationalized consumption environment and build a distinctive international consumption destination. Drawing on its unparalleled resources as the ancient capital of thirteen dynasties, Xi'an will continue to strengthen deeply integrated culture-commerce-tourism consumption scenarios, improve services for international visitors, and consistently elevate the consumption experience of global visitors. It conveys to the world the timeless charm of Chang'an, where the past and the present shine together.